There exists too much problems in beverage market currently, such as too much products that we can not separate the good one from the bad one. Through survey, we find that new product which customers like are good flavor, good for healthy, reasonable price, environmental protection, natural, contain many microelement, unique style, fine packing, little stimulation, beautify, multifunctional and so forth.
I’d like to propose suggestion in product development and marketing.
Endow an unique advantage for promoting your product—Customers would like to see additive values of your product. So propose some ideas that customer like such as radish juice beverage can supply vitamin, jujube can supply blood and pear juice will reduce your anxiety. Your product will have a popular market.
Aiming at detail market—According to your product feature, you determine which kind of people is your main market; first, product taste; product taste is one the most important factor for wining customers, so you’d better to ask customer to taste by themselves; second, product packing, you’d better to adopt bottle or tin but remember use the same packing style, bright color.
Sale channel, increase locations for selling product—supermarkets and wholesale are two good ways for selling product. Ad promotion It’s better to make a good piece of advertisement which will save a lot money for promoting.
Standard Research and Plan Activity—before product is put into the market, we have to make enough market research to know customers’ requirements, dealer’s psychology and competing trend so that to make whole marketing plan.
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